La Roca Village's Summer of Style
This summer 2011, shopping centre extraordinaire, La Roca Village is launching a style campaign aimed at tourists visiting Barcelona to help them fit in with the high fashion of the Catalan capital - socks and sandals are a definite no no! Instead La Roca Village is encouraging you to visit their shoppers's paradise where over 100 fashion boutiques from the world's best brands ensure you'll be hot to trot all over the city!
For their July and August campaign "How to be a stylish tourist in Barcelona" La Roca Village have created this fantastic video with superb illustrations by the SantaMarta agency, to give visitors a few tips on blending in with the locals. Check it out below:
To participate in the campaign yourself, check in via Facebook places when you arrive at the Village and register as a foreign tourist. You will take part in a daily draw for prizes, including gift vouchers worth up to €1000.
In 2010 alone La Roca Village welcomed 2.9 million visitors, half of whom were tourists on their travels. Amongst the complex's selection of 5-star services is their direct Shopping Express coach service to and from Barcelona, and the Costa Brava. The Village also enjoys partnerships with 135 international tourism companies and regularly hosts activities on Twitter and Facebook.
La Roca Village is in fact one of nine Chic Outlet Shopping® Villages by Value Retail, the only company to specialise exclusively in the operation of luxury outlet shopping villages in Europe. Home to a total of 900 boutiques, the nine Villages offer previous seasons' collections of leading luxury fashion and lifestyle brands with huge saving (up to 60%) all year round and so if you're going on a spree check out your nearest complex. You'll find Villages situated outside London, Dublin, Paris, Madrid, Barcelona, Milan/Bologna, Brussels/Antwerp/Cologne, Frankfurt, Munich. Check out www.ChicOutletShopping.com for more info (available in 11 languages!).